40 Days of Dating

The beautifully constructed website—which went live in mid-July—chronicles the experiment of two long-time friends fed up with the New York City dating scene who begin a relationship told through a series of daily blog posts. If virtually every recent article written about modern relationships is to be believed, casual hookups are rapidly replacing more familiar dating practices. That is not the case here. Instead, Walsh and Goodman jumped headlong into a fully formed relationship, complete with weekly couples therapy sessions.

The website has received so much attention over the summer that Walsh and Goodman signed with talent agency CAA. And the detail with which Walsh and Goodman chronicle each day they spend together through responses to a series of daily questions is unparalleled.

Goodman and Jessica Walsh embarked on a now-infamous experiment: they dated each other for 40 days and recorded their experiences.

When good friends Tim and Jessie were both single at the same time and lamenting their own bad habits when it came it to relationships they came up with the brain child of 40 Days of Dating . Labirint Ozon. Timothy Goodman , Jessica Walsh. When New York—based graphic designers and long-time friends Timothy Goodman and Jessica Walsh found themselves single at the same time, they decided to try an experiment. The old adage says that it takes forty days to change a habit—could the same be said for love?

So they agreed to date each other for forty days, record their experiences in questionnaires, photographs, videos, texts, and artworks, and post the material on a website they would create for this purpose. What began as a small experiment between two friends became an Internet sensation, drawing five million unique and obsessed visitors from around the globe to their site and their story. Essays on Love and DatingRelationshipsHeartache. Timothy Goodman is a designer, illustrator, and art director based in New York City; he runs his own studio.

The Rules.